About this blog

This is a public community blog for students of the unit MPK732/932 Marketing Management in the Deakin Business School at Deakin University, Melbourne, Australia. The purpose of the blog is to provide an open dialogue and aid in building a community for the exchange of ideas, opinions and attitudes covering topical issues reported in the mass media or trade press related to Marketing Management.

By partaking in this community blogging and reflective activity, students will have opportunity to develop their graduate learning outcomes relating to discipline knowledge, communication, digital literacy, and critical thinking.

Student brief

Student pairs blog on one of the eight topic areas of choice related to a current issue reported in the mass media or trade press. Then, the same pair who created the blog has to write a 2500 word reflection piece, which integrates their reflections on all blogs from the same topic area in which they blogged.

Students’ participation of other groups’ blogs will be accessed. Students are encouraged to read blog posts contributed by other students, teaching team and others, and read feedback/comments made by others.

Instructions to get started with this Blog

All students enrolled in MPK732/MPK932 T1 2015 will be invited to join the blog with Author access. Authors can write, upload photos to, edit, and publish their own posts.

Access to this community public Marketing Management Blog is not automatic.

Students will be invited to join the Marketing Management Blog via your Deakin email (check your Deakin email account).

In order to contribute to the blog, you will be required to sign up with WordPress.com (blogging platform chosen) using your DEAKIN EMAIL. Your Deakin email will be used to identify your contributions to this blog. Follow the steps to create a FREE WordPress account and blog. Once you have signed-up, you will be sent an automatic email with a link to CONFIRM YOUR EMAIL. RETURN to the original invitation email and click on the ACCEPT INVITATION link to accept and access this community Marketing Management Blog.

Adding a blog post

All added blog post entries on this Marketing Management Blog MUST be categorised under one of the eight Marketing Management Topics below. Proper categorisation will help other students, teaching team and others to easily identify the relevant information about the content of the posts.

  • Topic 1 and 2 – no blogging necesary
  • Topic 3 – Consumer behaviour
  • Topic 4 – Segmentation, targeting and positioning
  • Topic 5 – Marketing research
  • Topic 6 – Product, brand and new product
  • Topic 7 – Pricing considerations and approaches
  • Topic 8 – Integrated marketing communication
  • Topic 9 – Place (distribution)
  • Uncategorized

We encourage all students to engage and interact in this blogging community

Making the most out of blogging. Students can actively engage in this blog with regular post contributions (with proper categorisation!), reading other blog posts/comments, and replying to feedback/comments/posts made by others.

Want to be notified and keep track of new posts and comments?

Use Really Simply Syndication (RSS) to help you track new posts and comments soon after it has been added. RSS allows you to subscribe to information and access the latest posts in the one place.

For more information about this, please contact the MPK732/932 Team: mpk732@deakin.edu.au

Useful Web Resources

Getting Started with WordPress – simply online instructions and video guides to help you get the most out of using WordPress.

Writing Online and Blogging – an information sheet about Copyright and other legal issues about writing online and blogging from the Arts Law Centre of Australia

Creative Commons – provides free licences and tools that copyright owners can use to allow others to share, reuse and remix their material, legally.

Finding Images licensed using Creative Commons – a blog article by Astrid Bowell Copyright Manager at Deakin University

© Copyright Deakin University 2015


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