Tesla Motor: Model S Electric vehicle


In April 21, 2015, Tesla Motors proudly to announce that all Model S variants had received a maximum possible 5-star rating in the Australasian New Car Assessment Program (ANCAP). With the score of 35.45 out of 37, Model S of tesla new electric car has been received the highest rating of any electric vehicle in Australia. It is recognized around the world that Model S is already holds with a five-star rating electric vehicle car from the Euro NCAP and the U.S. National Highway Traffic Safety Administration (NHTSA).


Tesla had produced a very efficient car that is Model S with a Tesla super charger battery on it. Comparing with other electric vehicles, most of them charge with the battery duration time count by hours, but only BMW i3 and Model S are charged by minutes. Comparing the size of BMW i3 and Model S, Model S with fully charged battery is only used 40 minute as for BMW i3 with a fully charged battery used up to 30minutes. Which that Tesla Motor is being successful working on their battery charged in a normal size car. However, BMW i3 charged with 30minute full power but only can travel with the range of 80-100mi, as for Tesla Motor it can travel up to 208mi which is more superiority compare to BMWi3.


Although Tesla Model S is very efficient and high rating in electric vehicle, but the price isn’t cheap at all. With the market price that they are selling now is $69,999, which is quite expensive for normal car consumer spender to buy, and the price aren’t coming down just yet. Do you think that consumer will buy such expensive car? Tesla Motor is targeting customers that are successful business executives and entrepreneurs who are tech savvy and green friendly.

Even though Model S is doing great as a luxury car, what if Tesla Motor drop the price of the car and selling it for the normal consumer that are affordable to buy rather than just aiming for wealthy business customer. Giving a great opportunity to increase the business, Tesla must make the correct decision to move towards to be the best five star rating electric vehicles continuously.

Do you think that Tesla should drop the price for Model S? If they decrease the price would it affect the quality and reputation for the car brand? Early Nissan Leaf (and other electric car) models are starting to show up on used car lots. Should you buy one? It might be a good decision for staying that price for certain time and in the future there will be more even higher tech car might be greater and cheaper. No one will know power of technology can go till how far in the future.


Integrated Marketing : GoPro

Integrated Marketing is a marketing communications that are combine all the different kinds of methods together to present a message to the consumers.

Nowdays people using GoPro for any kind of situation, there is a theme I found on web that is “Be a HERO” which is to attract and try to connect with the target audience in a quite meaningful way. The theme that they had named is by using the brand-related sponsorships and endorsements, social media, outdoor ads and web, this is the way that GoPro integrates all their marketing efforts with a tons of user consistently generate their personal content of the day. Furthermore, GoPro users can submit their video to win the event such like Video of the week or day on the GoPro’s Channels. By doing several event, GoPro brand was able to climb to the top of the leader board because there were a fire-fighter submitted an original video using GoPro, and it is also represented that when there is a strong brand message, it also can be a successful campaign even is the brand is a user-generated content.

This Fire-fighter GoPro Video is providing quite inspiration of “Never Give Up” and “Be a Hero” message to people even though the kitten looks to be dead but when you never try, you will never know the result. In the end, the fireman had saved the unconscious kitten.

Some of the user- generated provided an inspiring motivational message to people. Such as Team GoPro’s Quest for Glory, this would inspire and attract a lot of viewer to start pump up and do what they dream of and GoPro for it.

These video would inspire younger generation to do what they dream of and never easily give up or scare on failure.

In your opinion, after watching these GoPro’s original video do you think these motivates you? Do you think these would have an impact on the market? Please feel free to share your thoughts and comments!