A retargeting campaign is the best solution for adding new customers. Retargeting is a sort of automatic guestbook for your website. When a new visitor shows up, a tiny pixel loads on their browser, and later it helps by giving you an idea of what they’ve been up to while on your site.
Firstly, you’ll be able to find out pretty quickly which parts of your site are dead ends for visitors. Correcting those areas will create a smoother experience, resulting in guest that stay on your site longer.
Secondly, you’ll have an opportunity to advertise your brand to guests even after they’ve left your site. The obvious benefits of this include increased brand awareness and recognition, both of which are tremendously important to the success of a fledgling business.
Segment your visitors
While a single segment is great, just imagine the results of separating your visitors into smaller, more specific groups with similar advertising needs. For example, users who have already visited your site and signed up for your service don’t want to be asked to sign up again. This will make your company seem pushy and less caring, both of which are bad for business.
Creating a separate pixel for your signup confirmation page can help you avoid that mistake and will keep your converted customers happy with your company.
Using calls to action
For your advertisements, calls to action are instructions for potential leads to follow in order to get them to your site, and they will provoke a more timely response. They are most effective when combined with landing pages that give your guests more information on the topic they just clicked. By using landing pages, visitors avoid long, difficult to comprehend, pages, instead they see a compact explanation of your product or offer. That’s not the only benefit of landing pages; they also provide an easy way to segment visitors who arrive by advertisement, which allows you to identify the effectiveness of your advertising.
Corrigan, H, Craciun, G, & Powell, A 2014, ‘How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions’, Marketing Education Review, 24, 2, pp. 159-166, Business Source Complete, viewed 27 May 2015, EBSCOhost
Ma, J, Yang, Y, Li, F, & Xie, J 2013, ‘An Approach to Determine Importance Degree of Targets in Customer Collaborative Products Innovation’, China Mechanical Engineering, 24, 16, pp. 2223-2230, Inspec, viewed 27 May 2015, EBSCOhost