Retargeting campaign and attracting new consumers

Retarget

A retargeting campaign is the best solution for adding new customers. Retargeting is a sort of automatic guestbook for your website. When a new visitor shows up, a tiny pixel loads on their browser, and later it helps by giving you an idea of what they’ve been up to while on your site.

Firstly, you’ll be able to find out pretty quickly which parts of your site are dead ends for visitors. Correcting those areas will create a smoother experience, resulting in guest that stay on your site longer.

Secondly, you’ll have an opportunity to advertise your brand to guests even after they’ve left your site. The obvious benefits of this include increased brand awareness and recognition, both of which are tremendously important to the success of a fledgling business.

retargeting-Photo

Segment your visitors

While a single segment is great, just imagine the results of separating your visitors into smaller, more specific groups with similar advertising needs. For example, users who have already visited your site and signed up for your service don’t want to be asked to sign up again. This will make your company seem pushy and less caring, both of which are bad for business.

Creating a separate pixel for your signup confirmation page can help you avoid that mistake and will keep your converted customers happy with your company.

Using calls to action

For your advertisements, calls to action are instructions for potential leads to follow in order to get them to your site, and they will provoke a more timely response. They are most effective when combined with landing pages that give your guests more information on the topic they just clicked. By using landing pages, visitors avoid long, difficult to comprehend, pages, instead they see a compact explanation of your product or offer. That’s not the only benefit of landing pages; they also provide an easy way to segment visitors who arrive by advertisement, which allows you to identify the effectiveness of your advertising.

CocaCola-Landing-Page-Color

References

Corrigan, H, Craciun, G, & Powell, A 2014, ‘How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions’, Marketing Education Review, 24, 2, pp. 159-166, Business Source Complete, viewed 27 May 2015, EBSCOhost

Ma, J, Yang, Y, Li, F, & Xie, J 2013, ‘An Approach to Determine Importance Degree of Targets in Customer Collaborative Products Innovation’, China Mechanical Engineering, 24, 16, pp. 2223-2230, Inspec, viewed 27 May 2015, EBSCOhost

Advertisements

10 thoughts on “Retargeting campaign and attracting new consumers

  1. Excellent posting.
    There are many ways and tools for attracting consumers! A retargeting campaign is the best choice. This is because a retargeting campaign related to website. In addition,it makes possible segment clearly for both of companies and consumers. By this way, more and more users are sacrificed with a company. Besides, using advertisement correctly is also an effective measure.

    Like

  2. Thank you for share
    I think retarget is very important for the company to attract the now customers.
    And market segmentation is not based on product variety, product line to carry out, but from the consumer (refer to the final consumer and industrial producers) the angle of the theoretical foundation is based on market segmentation, which is consumer demand, motivation, diversity and differences of purchase behavior to divide. Through market segmentation on the production, marketing plays a vital role.

    Like

  3. I think it is vital for companies to set up their retargeting campaigns to reach new and existing customers. There are many ways they can begin segmenting their retargeting audience. Giving an example of e-commerce stores, they should target cart abandoners, target more recent visitors (from the past three days or previous month), target recent buyers (companies can plug a loyalty program, or asking for review) and target less recent visitors (if launching a new product or something significant has changed for the company).

    Like

  4. Thank you for the post.
    Retargeting is a good option for the companies to deal with new customers and also to bring back the old customers. I really liked the way Coca cola did the retargeting strategy, it is new way and always effective in by placing an ad which says you could win $5000. Most of the people read it and it makes an effect towards their mind. Whether if they buy the product or not, but it had affected their minds. Next time when they are actually looking for a drink then again the picture recalls them and then the buy the product.

    Like

  5. Great post!
    Retargeting campaign really is a great choice in much kind of ways and tools in order to attract more consumers. Retargeting is a good option because it able to attract more new customers and in the same time it’s also able to get the attention from the old customers and come back as well. The Coca Cola advertisement on the webpage is great by using the retargeting strategy; it is very attractive to see that amount of money that there are chances to win in the completion for all customers. By just nominate, people would get a chance to win $5000, which will definitely attracts the customer. Nowadays everything is about internet, Using an advertisement on the webpage with an attractive and correct way to gets attention not just youngster and also adults it will be an effective measure for the company.
    Thank you for sharing ! haohuac

    Like

  6. Interesting post!
    Shows just how much advertisements can affect the way we think of products and how retargeting can channel our selections of products back to certain companies products. The psychological affects of such movements in this digital era are far greater than what we think or perceive them to be.

    Like

  7. Ace post.
    What do you think could be the risks associated with segmentation. As with every tool there are both pro’s and cons but in your post you are only discussing the positives. What are the things a marketing manager should be aware of when using segmentation breakdowns, more notably ones that rely on client omission.

    Like

  8. Interesting post!
    In my opinion, Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

    Like

  9. Thanks for your blog.
    With the economic environment, changes in consumer demand and competition, changes in the market quickly, like the weather in the Melbourne, sunny today or tomorrow sudden cooling to 10 degrees, cold man shivering. In business, companies are often their rapidly changing market conditions and sigh, the original selling good products, sales of getting lower and lower. At this moment, the retargeting campaign as the best way for adding currently new customers and enhances competitiveness in the modern business market. There also exist some reasons about why the enterprises need do retargeting campaign, the initial concern is The change of market competition will make the original enterprise original brand positioning can’t continue to perform, and forced to relocation. Secondly, Changes in consumer demand but also make the original brand positioning enterprises which cannot continue, and forced to retargeting. The TV Company of Changhong as an example, although there is no change Changhong main trademark “Changhong”, but “old wine bottles renewal” of the trademark prefix “C” word, and “3C” (home appliances, communications, computers) fused idea of combining a great tension “C” word Changhong concentrate future development direction – wise (Clever), comfort (Comfort) and cool (Cool), three with “C” at the beginning of the word has become Changhong 3C era of convergence for brand new ideas, between Changhong and consumers set up a two-way interactive communication bridge.

    Like

  10. Good Post.
    Whether you choose to begin with a littler crowd (perhaps you choose to JUST treat those clients that made it a truck page yet didn’t finish a buy) or whether you choose to put each conceivable guest to your site into the gathering of people, this following system is inconceivably successful. You put a re targeting pixel on either certain areas of your site or over your whole site. As guests visit the pages you have the pixel on they are added to what is called a “crowd of people.” This group of onlookers is made and as they visit different locales in the presentation systems you are running re targeting advertisements on, they are demonstrated your promotions. The span of your gathering of people enormously influences the achievement of your re targeting battles. Regardless of the possibility that you aren’t prepared to begin testing re targeting, I profoundly propose you begin building your crowd. The bigger this qualified gathering of past guests, the better.
    Thanks for the blog !!!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s