Facebook is a convenience tool social media tool which is very famous in terms of internet. The official report of Facebook indicates that the number of registered increasing dramatically. Though the data and analysis of Facebook itself might be unrealistic in some extent, but it does prove that Facebook plays an important part in the life of many users. Besides, many of these users prefer to log on Facebook every day in order to share what happened in their life daily, or showing their favourite like for friends, big shots and so on. It seems that Facebook could be able to consider as a representative one when talking about social media and the network. However, the definition of social media is so widely that Facebook is just one of the examples in this definition, especially in the field of marketing. In other word, social media does more than Facebook.
According to related researchers, social media is not restricted to social network, blogs, business networks, enterprise social network, video sharing and social gaming could all be considered as different contents of social media. Besides, social media has become one of the standards to critic whether a company is success or not. In marketing field, social media has become a compulsory part for many enterprises and business agencies’ strategy. However, it is a long way for a company assess to the area of social media. There might be many unpredicted difficulties and issues need to overcome. As an example, as the developing of technology, it is very simple to broadcast useful information to almost every corner of the world. Therefore, delaying reply users confusions or requirements may cause the customer dissatisfaction. This will lead to many customer decide to purchase other substitute productions and then resulting the decrease profit of a company would be gained. Based on the analyses, a successful combined social media and business company needs to be both of careful and adopt suitable, then evolving potential customers. By this way, an enterprise could be able to distinguish that whether the current strategies is correct and when is the most property time to response consumers and suppliers. It does very helpful in terms of related interactions of a company.
It is worth to point out that on the corporate level, social media is not only important to decision objectives but also necessary of measuring success or not by the way of using relevant metrics. Those metrics are not limited by the number of visits, page views, members/fans, impressions, incoming links and the average time of visitors preferring to spend on websites. Besides, there is no doubt that not every single platform of social media is suitable or relevant for business. As an example, photo sharing, and social gaming might be limited to business as their specific characters. What’s more, some consumers prefer to use internet to browse some websites which focus on purchase such as Alibaba and Amazon. Although many costumers might not like some of the companies which are combined with those online purchase, but the influence of the website itself are more than those companies. As an example, though consumers may not be very sacrificed with those companies, assume the situation that their first-choice company are out of stock occurs, they might choose the company even they do not like. This is because they have been accustomed to use the website which they prefer to.
Generally speaking, just depending on by registering a simply account or an official website to complete social media for a company, is not enough. What they need to do is updating useful information regularly and trying to reactive customer in order to reach a higher communication with consumers. According to related studies, the better communication a company does, the better a company doing well in social media comparing other competitors.
Overall, it can be told that Intel is posting the highest number of messages and uploading most videos, but receives the lowest number of views, ‘likes’, comments and shares, while Samsung Mobile’s and Disney’s posts seem to be more popular among their fans and followers.
Aichner, T, & Jacob, F 2015, ‘Measuring the degree of corporate social media use’, International Journal Of Market Research, 57, 2, pp. 257-275, Business Source Complete, EBSCOhost, viewed 11 May 2015.
Katona, Z, & Sarvary, M 2014, ‘Maersk Line: B2B SOCIAL MEDIA–“IT’S COMMUNICATION, NOT MARKETING”‘, California Management Review, 56, 3, pp. 142-156, Health Business Elite, EBSCOhost, viewed 11 May 2015.