Ruslan Kogan in his parents garage started selling LCD televisions by direct shipping from manufacturer to consumers by which unnecessary costs is bypassed and the savings were passed to customers then this revolution business model of Kogan was born.
Because of this new model Kogan has grown at surprising speed with different products across the world and operating in 15 countries including their Home brand Kogan. No1 online retailer in Australia
“Kogan is the most recognisable face of the online retailing revolution in Australia.”
Inside Retail Magazine
Kogan.com prides itself on offering the products we want, at the best prices. As an independent online store, they are able to go straight to the manufacturers, and bypass the agents, importers, wholesalers, distributors and retailers that are usually part of the retail process. By cutting out these expensive middlemen, Savings is passed to us.
Kogan’s Mission is “to provide the…
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