Social media has been around for only 8 years and it has impacted the world in many ways. Platform’s such as Facebook, Instagram, Twitter and YouTube has allowed businesses to position their brand globally. When I look at businesses and how they use social media as an advertising platform, I think of brand recognition and positioning. We all see thousands of adverts in a day but what makes an advert stand out?
WestJet’s advertising around the Christmas holidays is pure GENIUS! They have managed to brand the company with powerful emotions leading up to a time that most people look forward to, the Christmas holidays. The video clip relates to a large cohort from young children though to senior pensioners. They release the clip at a time when people are gearing up for the Christmas holidays to spend with close family. It is also a time to give and that exactly what WestJet are doing, giving back to their customers.
The video clip was uploaded to all WestJet social media channels, with millions of views and shares from people all over the world. What are your thoughts? Has WestJet used social media positioning to gain brand recognition? Have they done this correctly?