Targeting on social media is becoming easier than ever, with techniques that allow you target specific demographics, geographics, and interests. The technology can tell you exactly how many people there are in a particular location, making it a viable source for businesses to determine a potential client base.
The video below provides a visual description of how targeting can be achieved on Facebook. It gives particular description to how to target particular demographics from 2:00 minutes until 5:30 minutes.
These targeting techniques are easily accessible to all businesses wanting to advertise on social media, and it is making advertising to a particular segment is easier than ever.
However it doesn’t ensure that the audience will be interested in your product.
By narrowing down the field to target our advertisements so specifically to a segment, are we savataging our own advertisements on social media and eliminating potential customers?