What do you think of when you look at these images?
Subliminal advertising makes use of images and sounds that the human mind is not aware of, in order to influence people and make them attracted to a product. An organisation can use subliminal perception in marketing with the aim of delivering a message that “sticks” in consumers minds and would thus influence them to buy their products. According to one source, subliminal messages really only influences consumers under certain conditions. Subliminal refers to “below the threshold” and targets the subconscious mind.
To return to the location of these images, the first one, baskin robbins, shows an early 2005 logo, designed to utilize the company’s initials to advertise it’s total number of ice cream flavours. The Tour de France contains a well integrated biker in the logo and the chocolate Toblerone has a dancing bear in the mountain. This design is a tribute to the swiss town where the chocolate was originally developed.
Does subliminal advertising really work? and could it actually motivate consumer behaviour? thus to act or not act upon the message of an advert based on influence and perception? How far could marketing go with this to sway consumers and still maintain a legal and ethical disposition? Do you have a personal experience to share?