I was wondering how much scope we have with our blog topics? I like the idea of Big data and the delivery of enhanced customer relations. The reason is that I see real time large data set analytics improving the relationship at a micro and macro level by better targeting of resources, reduction of wastage and better logistics management to name a few. It is also a field of active research. At the same time there is the conundrum of the privacy concerns as well as ensuring accuracy and appropriate usage of the data.